Display ad

  • Main requirements for banners
  • Technical requirements for Flash banners
  • Technical requirements HTML5 Display Ads
  • Technical requirements for video banners
  • Technical Specifications for Video Banners with autoplay
  • Technical requirements for interactive Flash banners
  • Technical specifications for Expandable Banners
  • Technical requirements for text and graphic block on the Main Page

  • Main requirements for banners

    1. File size should not exceed 60Kb.
    2. File formats: .GIF, .JPG, .PNG or .SWF (for flash banners).
    3. No transparent background. Fully filled banner's space with readable borders.
    4. Banners for regional partners must contain 21 pixels free space on top, to place a headline. Example.
    5. We will not publish banner if:

      •It contains any interface elements

      • Contains any irritants

      • Similar to porno sites advertisement.

    6. No 3-rd party codes

    7. It is possible to track impressions with following audit-pixels: AdHands, AdFox, AdRiver, DoubleClick, Gemius,Sizmek, TNS, Weborama. Учет событий внутри Flash-баннеров (таких как проигрывание видео или наведение курсора на баннер) возможен с использованием только Adriver,Sizmek, Weborama.

    Technical requirements for Flash banners

    1. Static image (.GIF, .JPG, .PNG) of the same size as above should be provided for users with no Flash installed.

    2. Cannot exceed Flash version 10 (ActionScript 2.0 / ActionScript 3.0).

    3. Click tag should be implemented as a button on the top layer of the flash file:
      ActionScript 2.0:
      on(release) {
         getURL(_root.link1, "_blank");
      }
      ActionScript 3.0:
      btn.addEventListener(MouseEvent.CLICK, clickHandler);
      function clickHandler(e:MouseEvent):void{
            navigateToURL(new URLRequest(root.loaderInfo.parameters.link1), "_blank")
      }
      	


      Link should be opened in a new tab.

    4. ActionScript codes should contain nothing but animation control.
    5. In particular, it is restricted for banner to call external URL’s, operate with microphone and camera, use clipboard and work with local storage.
    6. No use of closed codes or any methods to prevent code's content analysis.
    7. Animation control should load CPU less then 60% in the maximum level and 35% in the average level (Celeron 1.5GHz is using as a reference CPU).
      Flash banners development recommendations could be found here.
      Reference banner for CPU loading test could be found here . Provided banner should not load the CPU more then the reference banner placed above
      Here you can check if you banner is suitable for technical specifications

    Technical requirements HTML5 Display Ads

    1. .zip file should include .html file and all referenced assets
    2. allowed asset file types: .png, .jpg, .jpeg, .gif, .css, .js, .svg
    3. maximum .zip file size: 150 Kb
    4. file names should contain only ANSI characters
    5. character set for text files: utf-8
    6. clickable area with %link1% macro as destination URL required
    7. clickthrough links should open in new window
    8. <meta name="ad.size"> tag with creative size required
    9. should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+
    10. backup image or graceful degradation for unsupported browsers required
    11. banner should not use any external resources

    clickTag for single link banners:

    <a href="%link1%" target="_blank">link1</a>
    

    clickTag for multi link banners (maximum 5 links):

    <a href="%link1%" target="_blank">link1</a>
    <a href="%link2%" target="_blank">link2</a>
    <a href="%link3%" target="_blank">link3</a>
    <a href="%link4%" target="_blank">link4</a>
    <a href="%link5%" target="_blank">link5</a>
    

    meta "ad.size" tag sample (for 300х300 banner):

    <meta name="ad.size" content="width=300,height=300">
    

    Sample HTML5 creative

    General recommendations

    Technical requirements for video banners:

    1. A video player can be embedded into banner. This banner should follow all the basic foregoing rules.
    2. Video file specifications:
      • Duration - 30 seconds or less;
      • Maximum size - 2MB .
      • Video resolution - 640x360 or video can occupy any banner’s area (example, 240х400 или 300х300)
    3. Stream specification:
      • Video Bitrate: 400-450 kbit / s. Frame rate: up to 25FPS.
      • Audio Bit rate: 80-100 kbit / s. Volume is 30dB or less
      • Overall Bit rate: 480-550 kbit / s
    4. Video format:
      • MP4 (MPEG- 4 ) video codecs H.264, audio codec - AAC.
    5. Videos must not be misleading, it can not contain UI elements, etc.
    6. For the case when the user does not have Flash, additional picture (GIF, JPG, PNG) must be provided. It’s dimensions should be corresponded to the banner’s slot size.
    7. User must have an option to pause video at any moment.
    8. In case of playing sound during video, user must have option to turn off the sound. (requires a intuitively obvious button to turn off the sound)
    9. Of demands of stability and security rules, video file will be stored on mail.ru servers
    10. The linked video file should be listed in video1 parameter of flash-banner:
    ActionScript 2.0:
    var nc:NetConnection = new
    NetConnection();
    nc.connect(null);
    var nStream:NetStream = new
    NetStream(nc);
    videoObj.attachVideo(nStream);
    videoObj - attachVideo(nStream)
    nStream.play(_root.video1);
    _root.video1 - instead of video file (flv) link
    

    ActionScript 3.0:
    var nc:NetConnection = new NetConnection();
    nc.connect(null);
    var nStream:NetStream = new NetStream(nc);
    videoObj.attachVideo(nStream); // videoObj - object name on scene (object- video)
    nStream.play(root.loaderInfo.parameters.video1); //
    root.loaderInfo.parameters.video1 - instead of video file (flv) link
    

    Video file example can be downloaded here .

    Technical Specifications for Video Banners with autoplay

    By default video banner has build-in video player with it’s own controls (buttons “Play / Pause", “sound on / off" ) . The player also has its own statistics system, which allows to collect all VAST statistics:

    • Sound on / off
    • Pressing the Play / Pause
    • Viewing progress: 25,50,75,100 % of video duration

    Any event could be additionally counted with third-party audit system pixel.

    Video banners capabilities:

    • Default video banners start automatically
    • Video banner may have no sound (“sound on / off” button will not be displayed)
    • Video could be looped (in this case total amount of plays is counting)
    • Video can occupy any banner’s area and could be displaced vertically or horizontally (exact dimensions of the video and the offset in pixels should be defined)

    Video file specifications:

    1. Duration - 30 seconds or less;
    2. Maximum size - 2MB.
    3. Video resolution - 640x360 or video can occupy any banner’s area (example, 240х400 или 300х300).
    4. Stream specification:
      • Video Bitrate: 400-450 kbit / s. Frame rate: up to 25FPS.
      • Audio Bit rate: 80-100 kbit / s. Volume is 30dB or less
      • Overall Bit rate: 480-550 kbit / s
    5. Video format:
      • MP4 (MPEG- 4 ) video codecs H.264, audio codec - AAC
    6. Videos must not be misleading, it can not contain UI elements, etc..
    7. For the case when the user does not have Flash, additional picture (GIF, JPG, PNG) must be provided. It’s dimensions should be corresponded to the banner’s slot size.

    Video banners samples:

    • Video banner
    • Video banner with bitmap background
    • Video banner with bitmap foreground
    • Video banner with flash background
    • Video banner using third-party controls

    Technical requirements for interactive Flash banners

    1. File size should not exceed 60Kb
    2. Additional resources in .SWF format
    3. Additional resources overall size should not exceed 250 kb
    4. Additional resources can be upload only on user’s initiative (requires a intuitively obvious button to start additional animation)
    5. In case of playing sound during animation, user must have an option to turn sound off. (requires a intuitively obvious button to turn off the sound)
    6. Of demands of stability and security rules, all resources will be stored on mail.ru servers
    7. Additional resources’ links should be stated in banner’s code in parameters video1, video2, .. videoN (max of 5):

      loadMovie(_root.video1, "");
    8. For statistics of interactive elements, a separate pixel should be used for each event measured. Links to pixels will be sent to flash banner in parameters event1,event2, .. event5.

    Example can be downloaded here

    Technical specifications for Expandable Banners

    1. Banner expands and collapses only when user rolls mouse over and out the banner
    2. Expanded banner’s dimensions are 640 x 400 for all mail.ru projects, default banner’s dimensions are corresponded to the project’s slot size
    3. The main banner is not clickable, there’re no buttons allowed. It’s allowed to use animation and text signs attracting user to roll mouse over, which shouldn’t be annoying
    4. The controls (sound on/off , pause/play, etc.) are located only in expanded banner
    5. The statistic available for number of total expansions (including repeating events for the same banner) and the first expansions (excluding the repeating events)
    6. If there is any sound in banner, it should only be turned on by user action (by clicking “turn sound on” button or similar).

    Expandable banners samples:

  • Expandable Flash Banner. Both collapsed and expanded banners are Flash banners.
  • Flash banner expandable to video. Flash banner expands to playing video.
  • Expandable video banner. Basic banner plays video starting automatically, video is expanding on mouse over continuing to play

  • Technical requirements for text and graphic block on the Main Page

    Text advertisement:

    • The announcement should not contain more than 3 text lines with resolution of 1024х768 but could contain an image.
    • Text part consists of a headline and text under it.

    Image requirements:

    • Image size 1: 90px length *60px width.
    • Image size 2: 180px length * 120px width.
    • Format: .PNG, .JPEG or .GIF without animation.
    • File size no larger than 15kb for Image size 1 and no larger than 20kb for image size 2.
    • Readable and clear.
    • Link.

    Headline requirements:

    • Could contain max 2 text lines.
    • Link.
    • Blue color

    Text requirements:

    • Black color. Not a link.

    General rules for headline and text:

    • Standard style, no bold text. No capitalization except abbreviations and brand names.

    Portal has the right to decline placement of advertising materials if they do not comply with portal’s policies.