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  • Прайс-лист от 01.01.2020
Targetings and extra charges:
Russia (the whole country) 0%
Regions of Russia 20%
Gender targeting 20%
Targeting by the mobile version sections of the content projects 0%
Retargeting** 30%
Target by interests* 30%
Simultaneous display of advertising on the Internet with TV advertising 15%
Advertisement targeting with trigger platform 30%
Specialized targetings:
Mobile operators, operating systems, access method (Wi-Fi/not), mobile devices specifications 30%

* Target by interests is avaliable for placement on the Odnoklassniki mobile news feed
**An extra charge is not charged if retargeting is used as an exception to installing a mobile application while promoting a mobile application.

Extras for frequency capping:
1 per month 100%
2 in a month or more 75%
1 per week 75%
2 a week 50%
3 a week 25%
4 a week 20%
5 per week 15%
6 per week or more/any restriction of daily frequency 10%
The extra charge for age-targeting***:
15- 10%
16-24 25%
25-44 30%
45+ 10%
18+ 20%

***If the age range is wider than the ranges indicated in the price list, the maximum coefficient is considered correct