All about media advertising
on Mail.Ru Group platforms

+7 495 725 63 57
Targetings and extra charges:
Russia (the whole country) 0%
Regions of Russia 20%
Gender targeting 20%
Expandable banner 30%
Extra charge for streaming video 20%
Target by interests 30%
Retargeting 30%
Dynamic retargeting 50%
Targeting for LTV audience 30%
Targeting by the users' level of income 30%
Extra-size for banner's file 20%
Extra charge for 2 brand 50%
Targeting by education 30%
Targeting employment 30%
Targeting by marital status 30%
Simultaneous display of advertising on the Internet with TV advertising 15%
Advertisement targeting with trigger platform 30%
Extra charge for viewable impressions* 25%
Extras for frequency capping:
1 per month 100%
2 in a month or more 75%
1 per week 75%
2 a week 50%
3 a week 25%
4 a week 20%
5 per week 15%
6 per week or more/any restriction of daily frequency 10%
The extra charge for age-targeting:
15- 10%
16-24 25%
25-44 30%
45+ 10%
18+ 20%

*Will be available from January 1, 2018